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The Pin-up style arrived in force in the 50s marked by the shape of the "shell" chest, that is to say bras that point straight ahead. We added to this detail wasp waists adjusted with very tight and short corsets to bring out the curves of the hips more. This slimmed silhouette was popularized by designers since women had lost most of their weight during the Second World War, it was used as a lingerie enhancement and a seductive asset to follow the social situation. We obviously associate this silhouette with the icon Marylin Monroe.
With the arrival of the 60s, the previous silhouette completely disappeared to make way for the popularization of nudity. We are also talking here about the era of the mini-skirt presenting an androgynous and slender silhouette. It was at this time that the first public scandals of women who began to practice the monokini on the beaches made the headlines. Then, the bra was seen as an oppression to women and a way of constraining them, seeing several feminists demonstrate by throwing theirs publicly.
In terms of lingerie, the 70s are marked by a unisex silhouette that is very natural, said to be close to the body. Indeed, the fabrics prioritized are very stretchy and more in synthetic fibers like lycra. This new trend will bring several fancy lingerie companies into bankruptcy given the depopularization of bras and lace. Nudity is increasingly put forward as well as erotic films which will bring an era of lingerie very limited in fabrics!
Fitness is very popular in the 80s bringing a particularly muscular and defined silhouette. The fabrics usually used for sportswear are now used for underwear, we talk less about fine lingerie in this period. The traces of underwear under the clothes are prohibited which is why comes the appearance of the thong, still well used today! This era also presents the first lingerie fashion show by Chantal Thomas.
The look of the straight and high chest on the body will be featured in the 90s as well as the elongated slim silhouette that we have known for a long time on the catwalks of the greatest couturiers, like the model Kate Moss icon of this period. The thong is still in fashion, but we use more thongs and Brazilian panties that are a little more comfortable while keeping the idea of low-cut panties. We can see for the first time that there are several mentalities surrounding lingerie and different fabrics favored according to tastes.
Lingerie is available in several stores at different price ranges making it more accessible to a greater number of people than before. Several styles are exploited including comfortable, stretchy, fancy and luxurious lingerie, for example. Feminine aesthetics are in the spotlight for pieces for more special occasions associated with seduction and sensuality. We also begin to observe a diversification of sizes for several silhouettes and varied body shapes. Then, the first underwear with very visible logos like Calvin Klein become very popular at this time.
There are a wide variety of lingerie brands today that offer different types of lingerie and meet all kinds of needs. We can find on the market as much comfortable lingerie in bamboo or stretch cotton with elastic as adjustment. We can also opt for brands inspired by classic lace sets featuring bras, garters, panties and nylon stockings. There can also be hybrid brands presenting delicate lingerie in lace, satin, but also very stretchy and comfortable.
More and more, the trend of lingerie clothing is growing, featuring lace dresses or leotards that cover the entire body in transparent mesh, for example. We can see that lingerie is an integral part of the clothing industry and also offers more and more diverse sizes to interested consumers. Lingerie styles are also increasingly adapting to different sexual identities thanks to the growing sexual education in society. With the great rise of social networks, this allows us to offer visibility to several diverse personalities and to be able to show interest in lingerie other than the typical woman taken as a muse for years.
Sources:
-https://www.doubleaparis.com/blogs/infos/lhistoire-de-la lingerie#:~:text=La%20lingerie%20f%C3%A9minine%20est%20n%C3%A9e,%C3%82ge
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