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The beginning of men's lingerie was marked by the time of ancient Egypt, although for the most part, poor men did not wear lingerie or underwear. Wealthier men, on the other hand, wear a loincloth called chendjit made of linen decorated with a fitted belt. The loincloth can have several styles from short to long at times, with or without pleats and sometimes pearls or other fancy details are added. This piece of lingerie was created mainly to keep the warmth, protection and comfort of the genitals.
During the Renaissance, men wore codpieces as men's underwear. A codpiece was a piece of colorful, padded fabric that covered a man's genitals, worn under his tunic. The codpiece could be decorated according to the man's social class and could even be used as a pocket to store coins. This was a combination of aesthetics and utility with men's lingerie of this era.
Two versions of the boxer shorts will take place in the daily underwear of men, including a long version in linen up to the ankles finished with an elastic and a short version in silk going up to the knees tightened at the waist. These underwear are created for cleanliness by avoiding dirtying clothes and protecting the body from irritations. The change of the boxer shorts could sometimes be done even more than taking a bath for some men.
Even to this day, men's underwear was designed mainly to meet the hygiene needs of men. Therefore, the evolution of the style of men's lingerie is very limited unlike women's lingerie (see article). We prefer underwear in a very flexible long combination made of wool for winter or cotton for summer with a buttoned opening at the crotch. This type of combination will first be worn by men and possibly shared with women later.
It is thanks to the popularization of the sport after the First World War that we see the arrival of legless briefs and shorts that are more practical for moving even in everyday life. Some styles have a front opening in the shape of a "Y" and others have an opening on the side. Although it is not very popular at that time by the public, the first boxer appears around 1925 in the world of boxing created by the Everlast company. The belt originally worn with the boxers' briefs will be replaced by an elastic to offer better movement.
In the early 60s, the Eminence company launched a cotton brief model that was opaque in the middle and transparent on the sides. This model became super popular and is still available today. Boxers also gained popularity, but still not to the point of success that they have today. In the 70s, we began to see fine men's lingerie slowly appear from manufacturers who saw the need emerging. We are referring here to more seductive and fancy men's lingerie inspired by fine women's lingerie such as thongs, lace, pastel colors, etc.
In the early 80s, the famous Calvin Klein campaigns were born and took the boxer style to the next level, becoming the reference for men's underwear. These advertisements also brought another way of seeing men and their underwear in a more sensual and erotic way than before. This direction that Calvin Klein would bring would mark the men's underwear industry, still present today. Subsequently, men's underwear diversified in their form and increasingly evoked the image of a sexualized man. The thong made its entrance in terms of men's lingerie in a mentality of comfort and liberation of men, bringing a sexier option available. Followed by the thong and the jockstrap as well.
Even in the 2000s and today, boxers are the most popular piece of men's underwear. Several types of boxers are present on the market from the classic cotton style to the more sensual lace style or the hybrid mesh boxer or even a more sporty lycra model. There really is something for all tastes and occasions!
We also see this type of diversity in other models including strings, thongs, panties. There are some brands that also offer models for the top in lace or leather in the form of a harness that we can discuss in another upcoming article! Clearly, fine men's lingerie remains little discovered and offered despite the needs and the very present interested parties, which is why Fleur Sauvage Lingerie wants to develop more and more products in this direction!
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Fleur Sauvage Lingerie promotes through a playful atmosphere bodily exploration, erotic fulfillment and human diversity.
Consent – Pleasure – Openness
Respect – Letting go – Well-being